Production concept is the understanding of a products best qualities and features as to show them off selling concept is the act of pushing products on customers to ensure the company's products. What is the difference between upselling and cross-selling definition: upselling is the practice of encouraging customers to purchase a comparable higher-end product than the one in question, while cross-selling invites customers to buy related or complementary items. The difference between benefits vs features a fast internet connection is a feature, but the ability to quickly find your way when you’re lost is a benefit features are defined as surface statements about your product, such as what it can do, its dimensions and specs and so on.
There are five different concepts of marketing, and one of those is the marketing concept the other four concepts of marketing include the production concept, the product concept, the selling. The difference between a product and service is firstly a product is a visible and tangible object, while a service is intangible a product can be bought and owned while a service can be paid for but not owned. The five concepts described the production concept this concept is the oldest of the concepts in business it holds that consumers will prefer products that are widely available and inexpensive managers focusing on this concept concentrate on achieving high production efficiency, low costs, and mass distribution. Major differences between selling concept and marketing concept 1 the selling concept starts with the seller and its focus is on existing products, it being seller-oriented the company believes in aggressive selling and other promotions customer value and satisfaction are no concern for the seller.
The selling concept and the marketing concept are two different concepts of marketing that related to the evolution of marketing in the world the selling concept holds that in order for the firm to be profitable, it must focus on sales of the product regardless of the orientation of the product itself. The difference between marketing and selling concept are elaborated in the points given below: a business notion, which states that if consumers and businesses remain unattended, then there will not be ample sale of organisation’s product, is the selling concept. Differences between product and selling concept differentiate between the marketing concept and the selling conceptthe concepts of marketing and selling are derived from 2 simple activities: marketing and sellingthese two activities are very similar to a large extent similar though there are a few elements about each of them that differentiate them. Selling concept marketing concept 4 how the companies act focus on seller’s needs holds customer and business manufactures the product first sales volume oriented focus on customer needs holds customer and business identifies the customer first customer satisfaction with profit oriented.
The marketing efforts of an enterprise are directed by marketing management philosophies, also called as marketing concepts, so as to gain the desired exchange outcomesit determines the outlook of the producers in this context, the product and production concepts are often compared and contrasted. In contrast, differences between marketing and sales in regard to product knowledge and interpersonal skills are deleterious to market performancethus, the kind of difference makes a difference christian homburg is professor of marketing, chair of the marketing. The four concepts which organizations use to design their marketing strategies (product concept, production concept, selling concept, and societal marketing concept) are important because they serve as a guide for businesses to plan and carry out their marketing and selling efforts.
B) the product concept: this concept holds that customers favour products that offer good quality, high performance, and innovative features this concept has the following features. The major difference between these two concepts is that a product focus reaches outward to consumers to assess and meet their wants and needs, whereas a production focus is geared inward to. Product marketing also differs from other and all the other functions of the organization such as communication marketing, strategies, marketing, online marketing, advertising, etc it is a continuous process of maximizing profit by promoting a product and selling the same to audiences mostly people who need the product, it also creates a. Marketing and sales are both aimed at increasing revenue they are so closely intertwined that people often don’t realize the difference between the two indeed, in small organizations, the same people typically perform both sales and marketing tasks. The single biggest difference between the above four concepts is the method applied to selling of products it can be characterised as a push vs pull concept the concepts that are the most easiest to apply in the short run are the production, product and the selling concepts.
The first and foremost difference between the two is that while traditional marketing focused on selling the products which were produced by the company whereas modern marketing first looks at from customer satisfaction point of view and then produce the product according to needs of the customers subsequently selling those goods to target customers. Differences between selling concept marketing concept process of selling starts with the creation of product, and pushing it to market through aggressive selling 1 process of marketing starts with the identification of customer need, creation of product based on market research, and delivering product in such as way that satisfies consumer need. Some people think that marketing is same as selling, but actually there are significant differences between marketing and selling activities overall we can say that selling is a major part of marketing like product, pricing, promotion, distribution etc.
A mistake we see too often in business is entrepreneurs confused over the differences between proof of concept and minimum viable products they rush into their business plans, many times, using the wrong method for the wrong application. Marketing vs selling all of us are aware of the concept of selling as we are most of the time consumers buying products and services being sold by vendors and experts selling is a verb that comes from the word sale all companies that are in the business of selling a product or service [. In, general we use ‘marketing’ and ‘selling’ as synonyms but there is a substantial difference between both the concepts it is necessary to understand the differences between marketing vs selling for a successful marketing manager.